Let’s talk about your eyes. Or… my eyes through yours.

Let’s talk about your eyes. Or… my eyes through yours.

Erika Paulė, Founder of Sooo.me™

What do you think - are eyes a separate organ, or an extension of the brain?

Because depending on how you answer this, you treat them very differently.

If your eyes are tired, do you calm them down - blink, close them for a while, rub them - or do you stop for a second and consider that maybe your whole system is tired, undertreated, undersupplied?

And more honestly - do you do anything specific to support your eyes, or do you only think about them when something starts bothering you?

I recently had my eyes checked.

The results were exactly what people want to hear: vision sharp, pressure normal, no signs of disease. Everything works. And then the doctor adds, very calmly: “Aging will catch up.” Which is fair. But I’m not very interested in passively waiting for that.

If I simplify my life, my eyes are probably my main working tool. As an entrepreneur, I learn through them, I communicate through them, I read, write, analyse, design - mostly through a screen. And when the workday ends, I often continue… still on a screen.

So this is not occasional use. This is constant load. Hours every day, years in a row, with very little real recovery.

At some point I did DNA and epigenetic testing, and one detail stayed with me. My eyes may be slightly more prone to aging faster. Not a diagnosis. Not a problem. Direction. And direction is enough to make decisions earlier.

So I went back to the basics. Not “what helps eyes,” but
what do eyes actually depend on?

The retina is part of the central nervous system. It’s one of the most energy-demanding tissues in the body, consuming a disproportionate amount of oxygen and relying heavily on mitochondrial function. So energy is not optional.

That’s where SOOO ace (NAD+) fits for me. As support for how cells produce and sustain energy over time.

Then there’s exposure. Eyes deal with light, oxidative stress, environmental load every single day. The effect is cumulative, not something you feel immediately. So cellular resilience matters.

That’s where SOOO cellular comes in - supporting how the body manages stress, maintains cellular quality, and deals with what accumulates.

And then there’s the part most people underestimate. You don’t see with your eyes alone. You process vision in your brain.

A lot of what we call “eye fatigue” is not optical. It’s processing fatigue. You notice it when you start rereading the same sentence, when focus feels heavier, when clarity drops without actual blur. So when things feel off, it’s often not the eye - it’s the system behind it.

That’s where SOOO focused fits.

There is also a different layer to it. Sometimes the issue is not energy or structure. It’s the state of your nervous system. When you’re overstimulated, overloaded, or simply running too fast for too long, it shows up in how you see and how long you can sustain focus.

That’s where SOOO calm fits for me. Not for the eyes directly, but for calming the system they depend on.

Then there are simple things that don’t look impressive, but matter. Movement, for example. Cycling, cardiovascular load, blood circulation. Blood flow is what delivers oxygen and nutrients to the retina. Sitting all day and expecting perfect visual endurance doesn’t really make sense when you think about it.

After my last visit, I also added a few very practical things.

Blue light glasses. I know the discussion. Science is mixed, some say they don’t do much. My experience is simple: during long screen days, my eyes feel less tired when I use them. That’s enough for me.

Hyaluronic acid eye drops. I used them before, forgot about them, now bringing them back. Tear film stability directly affects visual clarity, and dryness is one of the first things that shows up with screen use and time.

UV protection. I like being in the sun. But UV exposure accumulates, and the retina doesn’t regenerate the way we would like it to. So sunglasses are not occasional anymore. They are a tool. If I put everything together, the approach is not complicated. 

I’m not trying to fix my eyes. I’m making sure that energy supply is supported, stress is managed, circulation is not neglected, daily load is balanced with at least some recovery. So that what works well now continues to work well later. And maybe that’s the only shift that matters. Not waiting until something is wrong. But understanding what something depends on - while it still works.

Do you treat your eyes as something separate or as part of a system you actually need to take care of?